IDENTITY MARKETING FOR CONCERT ARTISTS, INC. (IMCA, Inc.)
https://www.htmlmanager.net/userpages/johnbellyoung/imcainc.html

Kirk Douglas, in his autobiography, relates an amusing story. Driving along on the outskirts of Los Angeles one day, he stopped to pick up a hitchhiker. As the young man got into the car, he recognized the famous actor and, in awe, asked "Do you know who you are?" Astonished by the simplicity but also the profundity of the question, Douglas pondered its meaning and considered if he even knew the answer.

Performing artists everywhere face the same dilemma daily. In today's highly competitive world of classical music, recognition equals identity. The performer who has not specifically defined his identity will make no impression on a public already saturated with information. The artist who stands out from the crowd is the one who makes a strong statement, artistically and personally, and gets his message out there. The artist who the public remembers is the one who takes risks on stage and off, who fears no controversy, and who invites debate. What is it that you, as a performer, want to say, and how do you want to communicate it? What is it about you that is unique, that sets you apart and can endear you to the public?

At IMCA, Inc. we presume our clients are savvy and experienced performers who know what they want where musical interpretation is concerned. But in today's cultural marketplace, success takes upon imagination and business savvy as much as it does on talent. The artist who fails to develop negotiating skills and delegates all responsibility while assuming none of his own will go nowhere fast. Musicians today, especially those whose objective is to establish the career of a soloist, are confronted at every turn by overwhelming obstacles. At IMCA, we show you how to turn those obstacles to your advantage.

The culture industry has traditionally perpetuated its own interests and those of its most famous stars, often at the expense of its less celebrated clients. How many horror stories have we heard of well meaning musicians who pay large retainers to agents and get nothing in return? Indeed, the industry has become so insulated and corrupt that gifted musicians who have something unique or important to say can't even get their foot in the door. Those among them who fail to understand that the music business is largely a brokerage industry, and who are untrained in brokerage skills, are at a disadvantage.

In today's communications-intense world information, and knowing what to do with it, are indispensable to survival in a field where the artist's ultimate goal is not only to make music, but also to enjoy himself and give pleasure to others. No longer is the conservatory graduate's future assured by winning a competition, making a debut at Carnegie Hall, or even making a recording. Today it is quality that matters, not quantity; what the music business values most is the artist who satisfies a niche in the market that no one else can. Concepts can be copied. Identity can't.

There are no easy answers, and the issues are complex. Even so, though no one can really expect to work outside of the system, the savvy artist knows how to get the system to work for him. In our view many musicians fail to grasp two fundamental issues:

1) That indispensable to any artist's career is a unique public identity that defines his specific objectives.
2) That opportunities await the artist who is imaginative, resourceful and above all self-reliant, providing he or she has also taken the time to cultivate basic negotiating skills

At IMCA, Inc. we will advise you on how to:

-Identify what sets you apart and makes you unique
-Develop career strategies
-Evaluate your career and develop existing resources
-Enhance and reinvent your public persona
-Turn concerts, recordings and public appearances into newsworthy events.
-Stimulate the interest of critics and the press.
-Turn contacts into agents
-Develop your website presence to use the internet effectively for concert and career promotion
-Pitch your recording project to recording companies.
-Research and cultivate repertoire that distinguishes your programs
-Use the print and electronic media to perpetuate your image and get your ideas out there.
-Develop effective publicity, press releases and feature stories for free publication
-Identify valuable resources and put them to work.
-Identify and lobby foundations for corporate support
-Open doors to critics, agents, conductors and others in positions of influence in the music industry.

In addition, we will assist you in writing biographical texts for your publicity portfolio

What we don't do:
-Give musical or interpretive advice
-Book Concerts or provide management services

MUSICAL WEB SITE DEVELOPMENT
https://www.htmlmanager.net/userpages/johnbellyoung/musicalwebsitedevolpment.html

IMCA will collaborate with clients to design and develop their publicity materials for MP3. com and similar online forums. IMCA has successfully developed revenue producing websites for its clients, who provide recorded material to which they own copyrights outright or have permission to exhibit from the copyright holders. IMCA builds sites to cultivate the widest possible audience and attract the largest number of listeners. However, we do not guarantee the performance or financial viability of any website we design for this purpose.

FEES
https://www.htmlmanager.net/userpages/johnbellyoung/imcafees.html

For consulting services: $150 per hour, minimum 7 hours.
For text composition, fees are as follows:
Biography: Up to 500 words: $500
Program and Liner Notes: Up to 500 words: $500
1200 Words: $750
300 to 1500 words: $1200
2000 words: $1500
Press Releases: $250
Recording Production Services: Fees begin at $4000 plus expenses.

TESTIMONIALS:
https://www.htmlmanager.net/userpages/johnbellyoung/Testimonials.html

"John Bell Young has a creative, respectful and positive philosophy in his consultations with artists. He has given me professional advice for three years During this period he also arranged a number of auditions for me with major conductors and opera houses; arranged and negotiated a recording contract; introduced me to many important artists and contacts in the music industry; recommended repertoire for concerts and recording; as a pianist collaborated with me in concert; provided invaluable aid in writing and presenting my publicity materials; and arranged concerts in both Europe and America. He
identified a number of areas in which I could re-invent my image and presence in the music world. Thanks to him, I now have far more exposure on the Internet, and am singing repertoire that is well suited to my voice type, my image and marketability.
I have strengthened my ability "to be own manager" by following a philosophy and objectives that Mr. Young presented to me, not just a "cookbook" approach, but with an understanding of who I am as an individual and an artist. I have worked with managers here and abroad, but the services John Bell Young offers are unique and individual, but also realistic. He is a gifted person with a special intuition backed by an extensive knowledge base and a holistic approach to the difficulties artists face in
the music business today."

JOANNA PORACKOVA, soprano
Washington Opera
http://www.mp3.com/porackova
http://www.musicbase.org/IMCA/

"As I have written elsewhere, John Bell Young stands out as one of the heroes of the end of this epoch. He introduced me to the Internet, and made it possible for me to reach a whole new public through my recordings. Though I am no longer performing as much as I once did, this is an exciting new world that has allowed me to re-establish my relationship with audiences around the world. I know of few people, including agents and impresarios, who are as effective at turning an idea into a reality as John Bell Young. Add to that his tremendous knowledge of the specific problems which classical artists encounter; his understanding, thanks to his own experience and exemplary virtuosity as a concert pianist himself, of the artistic and professional issues we all face; and his remarkably clear intuition about artists, the direction their careers ought to
take, and the music business. I cannot imagine a more tireless and devoted advocate for who and what he believes in. \"

MICHEL BLOCK, pianist
Recording Artist, EMI, ProPiano Records
http://www.mp3.com/michelblock

I want to strongly endorse John Bell Young and his Image Marketing or Concert Artists (IMCA) Mr. Young recently produced my first CD, soon to be released on Americus Records. In conjunction with this CD, Mr. Young helped me to develop an MP3 site for promoting recordings and posting live performances. He also has provided me with invaluable advice and consultation in my creative endeavors, helping me to expand and clarify concepts for programming and marketing. As the music business quickly shifts the bulk of its operations on-line, it is people like John Bell Young who will be invaluable in assisting artists to stay ahead of this motion and be in a position to set trends. I sincerely hope that many artists will seek Mr. Young's services in the very near future.
ANDREW RUSSO
Pianist, Recording Artist
http://www.mp3.com/andrewrusso

MASTER CLASSES and LECTURES
https://www.htmlmanager.net/userpages/johnbellyoung/MasterClasses.html

The following institutions have engaged John Bell Young for lectures and master classes in piano:

The Juilliard School
The Boston Conservatory
Brown University
The University of South Florida
Manatee Community College
The Putney School
The World Piano Pedagogy Conference
The Russian Heritage Society
The St. Petersburg (Leningrad) Conservatory (class of Oleg Malov)
The Moscow Conservatory (class of Margarita Fyodorova)
Sochi Uchilische
Rimsky-Korsakoff College of Music, St. Petersburg
Glinka Choir College, St. Petersburg
Mussorgsky College of Music, St. Petersburg
St Petersburg Academy of Sciences
The Beijing Conservatory of Music

John Bell Young's comprehensive symposiums include detailed work with students on the piano literature. In his generous sessions, Mr. Young
works with students to identify and clarify those specific musical and technical problems they encounter. Recognizing that each student has his own
unique gifts and personality, Mr. Young focuses on concert interpretive issues and score reading, with an emphasis on rhythm, the misunderstanding
of which he has found all too often leads to unnecessary technical problems.

LECTURES

John Bell Young is a leading authority on Scriabin and Russian music. His lectures on Scriabin, Russian intonation theory and other relevant topics have taken him to the Juilliard School, to the Scriabin Museum in Moscow, to the World Piano Pedagogy Conference in Fort Worth, to Brown University and to the University of South Florida. In addition to his lectures on Scriabin and the music of his time, Mr. Young 's lectures cover a broad spectrum, including the interdisciplinary dimensions of music; writing music criticism; and the business of music.

Mr. Young's lectures include the following

· Scriabin Defended Against His Devotees: A Critical Evaluation of the Composer and His Music in the Context of Russian History, Religion and
Culture
· Nietzsche as Composer: The Philosopher as Musician
· The Repertoire Game: How to cultivate and research unusual musical works
· So You Want to Be a Critic: Getting even tougher in a tough profession
· The Business of Music: Beyond Surviving in a Competitive Environment
· Your Music and the Internet: Marketing and Generating Revenues Through Classical Music

Of particular interest is Mr. Young's lecture: The Business of Music: Beyond Surviving in a Competitive Environment. Here, Mr. Young addresses issues of importance to every burgeoning and professional musician. Bringing his expertise as an industry insider to those who want to know what it takes to get ahead in classical music.
Among the topics of discussion are:

· Getting a record contract
· Finding a manager
· Establishing and cultivating a unique public identity as a an artist
· Dealing with the critics and press; what you need to know
· Generating revenue with your music on the Internet
· Writing press releases and publicity materials
· How to turn anyone into your agent

FEES
3 hour master class:
$1500
4-day residency and symposium
(Includes master classes and lecture)
$4500
Lecture only:
$1500
Video master class (one work only)
$60

Hotel and expenses to be paid by presenter.. Rates will increase for engagements outside of the USA.

________________________________________________________
ATTENTION STUDENTS AND YAHOO MASTERCLASS GROUP SUBSCRIBERS!

PIANO MASTERCLASSES ON VIDEO - MORE THAN 97 VIDEO FILES FOR DOWNLOADING! IF YOU ARE A SUBSCRIBER TO OUR YOUTUBE OR LIVEVIDEO MASTERCLASSES GROUP, OR A STUDENT, PURCHASE HERE FOR THE DISCOUNTED PRICE OF ONLY $50. (ALL STUDENTS MUST PROVIDE PROOF OF THEIR CURRENT STUDENT STATUS IN ADVANCE OF DELIVERY OF THE FILES! MMASTERCLASS SUBSCRIBERS MUST PROVIDE THEIR SCREEN NAME UNDER WHICH THEY ARE SUBSCRIBED BEFORE FILES WILL BE DELIVERED. NO EXCEPTIONS! SEND PROOF OF STATUS TO yjo57@aol.com)

For a full description and contents of these masterclasses see MASTERCLASS VIDEOS

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